The social-led campaign launches across Instagram and Twitter with a digital video and was developed by Kraft Heinz' Canadian Creative AOR, Rethink, who led creative. "We’re always looking for clever and fun ways to engage and reward our fans, and turning the Big Dipper into the most delicious pot of KD in the universe, while filling Canadians’ empty pots, felt like the perfect synergy.” Knowing the Big Dipper is the biggest of all pots, we knew we had to fill it with goodness of KD,” says Ishani Patel, brand manager, brand building and innovation, Kraft Heinz Canada. In fact, when many Canadians see an empty pot, they immediately crave a box of pure cheesy comfort.
“We know how much Canadians love to eat KD their own way, often straight from the pot. In return, KD will fill lucky noodle lovers' pots with delicious KD. Starting October 25th, KD-loving Canadians looking for some cheesy noodles can share a photo of their own empty pot using and #KraftDipper. The names? Milk 3.25, Elbow, Butter, Fork and Spoon, adding some much needed cheese to the Milky Way. Partnering with a star registry, KD named 21 stars (you know because it’s 2021), after its iconic mac and cheese. That’s right, the universe’s most delicious pot of KD. In fact, our favourite pot is up in space, The Big Dipper, but the problem is, it’s empty…and KD can’t have that.īecause the best thing that goes in an empty pot is cheesy KD, the brand is taking the world’s biggest pot - The Big Dipper - and turning it into – The Kraft Dipper. Who’s judging? Not Kraft Dinner (KD), you do you. Mac ‘n’ cheese is pretty easy to make from scratch-some butter, milk, cheese, noodles, an add-in or two (we’re talking ham and peas, not bits of metal), and you’re in business.Some people eat their cheesy noodles with a spoon, some with a fork. Last summer, the company recalled 250 cases of Velveeta cheese in the Midwest because levels of preservatives were too low to keep the “cheese” shelf-stable. They recently received flack over their use of the Academy of Nutrition and Dietetics’ Kids Eat Right logo. Their most recent CEO departed in late 2014 after a dismal year and an 11% loss of profits in the third quarter for the Illinois-based company. 11, 2015, and are marked with the code “C2,” so pitch ’em if you got ’em or you might break a tooth.
For the record, the recalled boxes have “best when used by” dates ranging from Sept. Kraft Recalls 6.5 Million Boxes of Mac & Cheese Leigh Belanger | March 19, 2015įile under totally gross-yesterday Kraft Foods Group (KRFT) issued a voluntary recall of 6.5 million boxes of Kraft Macaroni and Cheese because some boxes were tainted with bits of metal.
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